About the Role
The Associate Art Director partners closely with the Director, Creative and the broader Gap marketing team with a focus on leading and executing integrated digital campaigns inclusive of concept development, art direction, site design, email marketing, paid media, and organic social. This role will lead a team, ensuring elevated brand expression, and alignment with business objectives.
What You’ll Do
• Drive, own, and iterate on the brand visual identity and photo direction for multi-channel campaigns that touch all areas of the customer journey—including site experience, ecommerce, email marketing, digital advertising, video, social and more
• Develop culturally relevant creative executions that meet our business and brand objectives and elicit emotional reaction from our customers
• Conceptualize and execute pitches and prototypes to gain leadership alignment on creative and strategy
• Own and oversee work through lifecycle of project—concept, development, refinement, execution
• Represent and rationalize own and team’s work in weekly leadership creative reviews
• Oversee multiple creative projects at the same time, for self and team
• Serve as daily support in navigating and synthesizing creative feedback, adhering to timelines, balancing priorities and refining strategies
• Act as brand filter and quality control for all team’s work
• Evaluate creative team performance and guide improvements
• Partner with design, store design, styling, digital/marketing strategy, editorial and cultural influence teams to inform creative approaches
• Liaise with account, production, marketing, and site merch teams through lifecycle of projects
Who You Are
• An innovative and conceptual creator, skilled at merging art with commerce
• You have a compelling portfolio of distinctive work with elevated brand expressions
• A deep knowledge of fashion, image making, and branding with a highly refined sensibility
• Experience concepting and directing video and moving image, digital storytelling
• Passion for pop culture, trends in social media, understanding of landscape and performance drivers
• Up-to-date knowledge of creative best practices for relevant digital formats
• Inspiring leader with the ability to both mentor and manage
• Strong presentation skills with the ability to clearly and articulately explain your rationale and evoke excitement with your recommendations
• Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
• Skilled at working cross-functionally—especially with marketing, strategy and ecommerce
• You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
• Love collaboration, discourage competition
• 6+ years of art direction / design / creative experience, retail or luxury experience preferred
• 3+ years of management experience
• Expert in the Adobe Suite, G-Suite, Keynote. Experience in video editing, animation, CGI, 3D/AR development are a plus
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