Influencers – Getyourguide

Job Description

Job Title

Senior PR & Influencer Activations Manager US

Job Location

United States

Job Overview

Join GetYourGuide, the globally leading marketplace for unforgettable travel experiences. As a Senior PR & Influencer Activations Manager, you will play a crucial role in driving brand awareness and consideration. Your responsibilities include crafting engaging stories, selecting media outlets and influencers, and executing brand campaigns. This is an opportunity to shape our brand during a phase of rapid growth and make a significant impact on our mission.

Compensation

The reasonably estimated salary for this role ranges from $116,000 – $125,000, plus a competitive equity package. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience.

Responsibilities
• Contribute to strategy creation and implementation of consumer PR and influencer marketing
• Be the main representative for influencer and public relations efforts in the US
• Leverage PR and influencer marketing tactics to bring across the brand message
• Collaborate closely with the PR and Influencer Activations Lead to define clear objectives
• Take ownership of reporting and campaign analysis for ongoing evaluation and optimization
• Establish processes for leveraging influencer content on social media platforms
• Continuously refine testing methodologies to demonstrate effectiveness of PR influencer marketing efforts
• Foster knowledge sharing across the organization

Requirements
• 5+ years of experience in consumer PR and influencer marketing
• Strong network of press contacts in the US market
• Understanding of how PR and influencer marketing supports brand communications
• Demonstrated success in managing communication campaigns
• Deep understanding of influencer marketing and social media platforms
• Analytical mindset with the ability to utilize KPIs for strategic decisions
• Exceptional interpersonal and communication skills
• Strong organizational and prioritization abilities
• Proven experience working within the US
• Background in travel or marketplace industry is a plus

We’re excited for you to apply!