Title: Manager, TV/OTT Integrated Media
You will be a key contributor within the Integrated Media team and programs that are business critical for HelloFresh Group, driving topline integrated media strategy with an emphasis on TVD/OTT and TVL in North America (USA and Canada). This role oversees emergent media channels across all four brands (HelloFresh, GreenChef, Factor and EveryPlate).
Our ideal candidate will be a thought leader and expert on all things TV /OTT Media with experience collaborating across offline/online channels – and will work daily with peers in Growth, Brand, Creative, Product, Finance, and Analytics. This is a high performance/high impact role driving incredible growth at HelloFresh working across the Growth Organization.
This is a hybrid role (2 days per week) based in Manhattan.
You will….
• Develop and implement data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs. Accountable for hitting defined growth acquisition targets and OKRs.
• Conversion volume, CAC, incremental or marginal CAC, ROI, brand lift metrics, etc.
• Be accountable for best in class execution of media strategy in partnership with supporting internal and external partners. Proactively identify and close gaps.
• Implement sound, sustainable processes, ensure accurate implementation of media buys, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set campaigns up for low risk, profitable returns
• Dynamically adapt to business needs with speed & agility
• Adapt quickly and addresses challenges in a proactive manner
• Proactively identify and implement data driven optimizations on an ongoing basis to drive improvement WoW and MoM in identified KPIs
• Proactively evaluate and identify opportunities for incremental growth. Act with curiosity.
• Innovate and lead new testing initiatives within Integrated Media (collaborating with other channels where relevant) to both validate performance and drive incremental growth.
• Explore new approaches, products, services and TAM expansion opportunities that drive business strategy. Be a change ambassador throughout the organization.
• Manage relationship(s) with external agencies as well as direct partners
• Evaluate, negotiate, onboard and proactively manage new / existing partners as needed
• Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing
• Coach and manage two direct reports; retain and develop your team into top talent within the organization
• Keep the team on track to meet deadlines and goals; drive them to adapt when necessary. Promote a sense of urgency; make holistic, data driven decisions considering risk / reward.
• Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approach across the full Integrated Media program. Accountable for quantifying channel impact across the funnel.
• Partner with Brand Strategy, Brand Creative and/or external partners to develop and implement robust creative strategy
• Continuously iterate and test to drive Response Rates, Communication / Creative and Audience Targeting strategies
You are…
• An expert in best practices and a trailblazer developing new ways of approaching complex problems
• Innovative & Solutions oriented – proactively seeking input from peers and leaders in problem solving
• Data driven. Advising and guiding based on data-driven metrics, track defined targets to measure team-level performance; lead team through challenges in a calm and productive manner
• Continuously identifying priorities based on business need, setting expectations for success and allocating team resources effectively.
• An expert in project management, with strong organizational and communication skills.
• Egoless, creating an inclusive environment that encourages ideas and promotes cross team collaboration.
• A growth marketing strategist who can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets.
You have…
• 5-8 years of relevant professional experience with concrete, consistent results
• At least 1+ years of team and/or agency management, with experience leading & influencing others
• In-depth knowledge of Integrated media (must have TV/OTT experience, plus if worked across Audio, OOH) with relevant tactical experience
• Background in eCommerce and/or subscription business models is a plus
• Substantial experience working with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI).
• A proven track record in Integrated Media campaign strategies and execution; robust playbook of available optimization and growth levers
• Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus
• Expertise in both the US and Canada media markets is a plus
• Bachelor’s degree with strong academic record and/or proven relevant experience in a performance marketing required
You’ll get…
• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year
New York Pay Range
$99,600—$124,500 USD
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