Principal Marketing Analyst – HelloFresh

Job Description

Principal Marketing Analyst

As a Principal Marketing Analyst with HelloFresh, you will support the analytic needs of CRM Marketing for HelloFresh US. You will solve challenging data problems using customer and business data, provide professional grade dashboarding and reporting for some of our most critical marketing initiatives and help design and measure marketing tests across CRM channels.

You would be joining a close-knit team of friendly and enthusiastic data scientists, engineers and analysts. A great opportunity to continue your professional development and collaborate closely with other thought leaders.

You are…
• Results-oriented – You love transforming data into meaningful outcomes
• Gritty – When you encounter obstacles you find solutions
• Intellectually curious – You love to understand why things are the way they are, how things work, and challenge the status quo
• A team player – You favor team victories over individual success
• A structured problem solver – You possess strong organizational skills and consistently demonstrate a methodical approach to all your work
• Agile – You thrive in fast-paced and dynamic environments and work autonomously
• A critical thinker – You use logic to identify opportunities, evaluate alternatives, and synthesize and present critical information to solve complex problems

You will….
• Collaborate with the CRM team to manage the experimentation process: co-conceptualizing, designing and analyzing marketing tests, providing quality control and best practice
• Analyze the effectiveness of CRM marketing campaigns across both online and offline channels to provide concrete recommendations to increase efficacy
• Communicate complex data and statistics concepts and insights to marketing stakeholders effectively and persuasively
• Analyze business problems using available internal and external data, identifying data gaps and managing the sourcing of this data if it is not readily available
• Developing and maintaining KPI dashboards in order to steer CRM Marketing decision making on the strategic and tactical level
• Forecasting, recommendations, and strategic/tactical plans based on business data and market knowledge
• Produce insights for decision making using various analysis and visualization tools
• Collaborate with data scientists, engineers and other data professionals to develop data products and promote them amongst stakeholders

At minimum, you have…
• A BS or equivalent in business, computer science, mathematics, economics, psychology, statistics, engineering, or a relevant science
• A clear understanding of multivariate experimentation design and methodology required, with experience in a large scale CRM program preferred
• Proficiency with descriptive and inferential statistics required
• Previous experience supporting marketing in growth companies required
• Advanced SQL experience required
• Experience with using Python for data transformation and analysis preferred
• Tableau experience preferred
• Experience with CRM, loyalty and/or retention preferred
• Proficiency with more advanced statistical modeling techniques is a bonus (e.g. clustering, classification, segmentation, multiple regression, etc.)
• Experience with Salesforce Marketing Cloud (SFMC) is a bonus
• A minimum of six years’ experience analyzing complex data

You’ll get…
• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans effective first day of employment
• 75% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & monthly catered lunches
• Company-sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

New York Pay Range
$120,800—$150,000 USD