Senior Manager, New Channel Strategy & Business Development – HelloFresh

Job Description

About Factor

Factor is a fully-prepared meal delivery service that is taking a whole new approach to fresh-prepared food. We are the fastest growing brand within the ready-to-heat meal category in the US and the clear market leader with 60%+ market share!

We believe that health and wellness start with food and what you put into your body. Our goal is to help our customers achieve their health and wellness goals. We focus on being physically fit and healthy with nutritious, purposeful eating. We want to help real people achieve real results without sacrificing time and energy trying to sort through the overwhelming amount of information.

We use the freshest, highest-quality ingredients available, and our in-house culinary team is constantly working to optimize the nutritional value of every single meal. Meals arrive fresh and are fully prepared- simply heat in the microwave or oven and enjoy!

The Job

As the Senior Manager, New Channel Strategy & Business Development, you will join the Factor Growth team and report to the Associate Director of New Channels. This role is key in driving Factor’s expansion beyond DTC into new distribution channels. You will be responsible for launching and growing Factor across select grocery and food service channels. You will drive the channel growth strategy and win new channel partners. You will partner with Factor teams to on-board new channel partners and run pilots in select test markets.

You will…
• Develop the growth strategy for each distribution channel and own the execution by developing new customer accounts
• Craft compelling pitch presentations and arrange product demos of Factor offerings for discussions with potential channel partners
• Analyze retail sales data and conduct customer research to identify product and price gaps within channel partner
• Develop and maintain relationships with channel intermediaries (brokers, distributors, sales agencies etc.)
• Own the onboarding of new channel partners end to end – including product and store identification, contract negotiation, and process integration
• Plan and execute a pilot launch and testing phase for new channel partners
• Be the key point of contact for channel partners and work to deliver the best experience
• Providing ongoing account management support by coordinating closely with Factor Operations, Product and Finance teams
• Participate in Sales and Operations planning process and own initiatives to address channel partner issues
• Continuously engage with channel partners to review business performance, educate them about new products, identify potential products to fill category gaps, and suggest merchandising options
• Work closely with the Factor Marketing and Field Sales teams to plan and carry out campaigns, events, and promotions with channel partners

You are…
• A relationship builder – you are able to form and maintain strong professional relationships with people across the industry
• A confident seller – you have the ability to secure first meetings and deliver strong pitch presentations to prospective customers
• A self-starter – You are a highly motivated and passionate entrepreneur. You’re eager to take on new projects without knowing exactly what you will uncover
• Agile – You thrive in fast-paced and dynamic environments and are comfortable working autonomously
• An excellent communicator – you can communicate at all levels with clarity, poise, maturity and precision both written and verbal
• Collaborative – work cross functionally with various teams to gather key inputs, and able to work well with diverse opinions

At a minimum, you have…
• Overall 5 years of experience in a high performance culture environment such as consulting, high-growth start-ups or scale-ups
• 1 + year experience in business development in either grocery or food service channels is a strong plus
• Strong understanding of the retail and food service distribution ecosystem
• Experience analyzing and synthesizing data into clear, actionable insights
• Strong skills in Powerpoint/G-Slides, Excel/G-Sheet & project management tools
• Flexibility to travel (up to 25%)

You’ll get…
• Competitive salary, 401K, and equity package that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans
• 75% discount on your subscription to HelloFresh (as well as other products)
• Snacks, cold brew on tap, monthly catered lunches and free Factor merchandise
• Company-sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

NYC 127,600-159,500
New York Pay Range
$127,600—$159,500 USD