ACQUISITION MARKETING MANAGER – Steve Madden

Job Description

Responsibilities
65% – Acquisition Marketing – Execution & Analysis – Steve Madden US
Oversee the management of all direct revenue driving channels including SEM, Shopping, Paid Social, Affiliates, and as applicable Display
Serve as the initial touchpoint for day-to-day management of Steve Madden US acquisition marketing programs, wholly owning tactical strategy and collaborating closely with the Dr, Acquisition Marketing & VP, Marketing on higher level strategic decisions
Manage overall digital marketing budget and, in partnership with digital agency, understand spend effectiveness and optimizations for Steve Madden US
Analyze campaign performance to drive continuous improvement
Develop and maintain key performance metric reports that track the efficacy of implemented strategies
Work cross-functionally with internal creative and site teams to execute key initiatives and to ensure they produce a high volume of assets to ensure high frequency of testing
Clearly communicate results to executives and other marketing team members, succinctly articulating the drivers of over/underperformance
30% – Acquisition Marketing – Execution & Analysis – Betsey Johnson
Oversee the management of all direct revenue driving channels including SEM, Shopping, Paid Social, Affiliates, and as applicable Display
Wholly own the day-to-day strategy and management of Betsey Johnson’s acquisition marketing programs
Manage overall digital marketing budget and, in partnership with digital agency, understand spend effectiveness and optimizations for Betsey Johnson
Analyze campaign performance to drive continuous improvement
Develop and maintain key performance metric reports that track the efficacy of implemented strategies
Work cross-functionally with internal creative and site teams to execute key initiatives and to produce high volume of assets to ensure high frequency of testing
Clearly communicate results to executives and other marketing team members, succinctly articulating the drivers of over/underperformance
5% – Cross Functional Responsibilities
Manage overall affiliate marketing budget and, in partnership with Rakuten, understand spend effectiveness and optimizations for all brands
Monthly billing tracking for all brands
Facilitate the set-up of digital accounts and assist in the implementation or troubleshooting of relevant technical or development tasks
Collaborate with the Director of Acquisition Marketing to ensure best practices are applied to all brands and campaigns in the full portfolio
Help inform recommendations for acquisition strategies as part of the acquisition team (new channels, audiences, tactics, bidding strategies, targeting options)
Qualifications
Bachelor’s degree
4+ years of related experience, retail, ecomm and/or fashion experience preferred
Strong background in analytics and reporting
Experience managing large media budgets and multi-channel paid marketing campaigns
Highly skilled in marketing platforms including previous hands-on experience in Facebook and/or Google Ads
Proven track record of meeting or exceeding business targets
Strong Google Analytics and MS Office/ Excel skills
Ability to handle multiple tasks/projects with adherence to deadlines
Strong project management, attention to detail, and a no-task-too-small mentality
Must be able to work both as a team member and independently.
Must be flexible to adapt to shifting priorities
Excellent communication skills, both written and oral
Salary Range: The pay range of this position is $100,000 – $120,000. Actual salary will be determined based off candidate’s skill sets, years of experience, and other job-related factors. This range does not include benefits such as health insurance, paid time off, 401K, and additional company benefits.