Digital Content Producer, Content Strategy – New York Life Insurance Co

Job Description

Location Designation: Hybrid

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

The Digital Content Producer, Content Strategy will be responsible for all aspects of content publishing, which includes development, design, production, presentation, and evaluation. This position will use an understanding of audience behavior to enhance the value of the New York Life Newsroom’s website to enrich the experience for our key audiences. The Digital Content Producer will also work with our Managing Editor and Data Analyst to make data-driven updates to the site. The Digital Content Producer will be responsible for consistency with site vision and style guide, while developing an understanding of strategies to keep content fresh and dynamic. They will also act as a publishing back-up for the NYL intranet site.

Responsibilities:
• Create, update, and maintain Web pages in Adobe Experience Manager, monitor (quality control) content on live site and troubleshoot or escalate as needed.
• Design, build and edit online content, pages, assets, and applications.
• Coordinate the creation/design of assets for newsroom campaigns and articles as needed (banners, images, charts, etc.).
• Collaborate with editorial team to plan optimization of newsroom content
• Repurpose existing content into engaging assets that users can respond to
• Manage the compliance process for all items on the newsroom and update and maintain tracking and expiration document for content in the newsroom
• Perform content reviews and audits with a focus on sourcing content for the newsroom across the organization
• Manage and develop user experience for mini-sites to support cross-channel campaigns.
• Develop, create, and deploy segmented content across all sections of the newsroom
• Project manage newsroom efforts across multiple teams (communications, business, compliance, etc.)
• Coordinate with internal and external groups to implement technical, design, and feature requirements.
• Manage page reviews and subsequent updates. Ensure reviews occur on schedule.
• Maintain an up-to-date library of images for use in the newsroom and on intranet
• Frequently update newsroom editorial calendar

Qualifications
• The ideal candidate will have a college degree and at least 3 years’ experience in digital publishing with an interest in user experience and experimentation.
• Must be an analytics-driven self-starter
• Must possess the flexibility to work both independently and as a key component of the communications team.
• Preferred skills include Adobe Experience Management, but training will be provided for the right candidate.
• Candidate must have strong written and verbal communication skills. Excel and Photoshop skills a plus.
• Works independently, receives minimal guidance
• Acts as a resource for colleagues with less experience

Functional Knowledge: Understands key business drivers; uses knowledge of best practices and the competition to improve processes and procedures

Problem Solving: Solves a broad range of problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information and education and/or equivalent experience

Decision Making/ Nature of Impact: Makes decisions within broad guidelines and policies that impact own team and other related teams

Communication Requirements: Explains difficult or sensitive information; collaborates with others to build consensus

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Salary range: $90,000-$135,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We’re proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

Job Requisition ID: 89136